Metrics Matter, Maybe - by Geordie Gillespie

Geordie Gillespie, music executive and entrepreneur, has spent the last 25 years developing new artists at indie and major labels and is a principal at unleashedmusic.com I wanted to take a step back from the discussion of the actual mechanics of radio, and speak to the much broader, and maybe more important subject of the metrics of the current music business. There are so many metrics to consider - some old and even more that are new, and those who...